A fresh online presence for a 40-year Madison favorite.
Prepared exclusively for Ed Rodell, Owner.
A real website you own, online ordering that keeps your customers, a Google review engine, and daily specials posted once — everywhere. All under one roof with Web Wisconsin.
Only the discounted pricing expires on Friday, November 20, 2026 — 5:00 PM CT. The proposal itself never expires.
A Madison family diner, serving since 1986.
Forty years of breakfast all day, comfort food, and daily specials — and in 2026, Dairyland celebrates 40 years on Cottage Grove Rd.
Current weak points holding Dairyland back
These aren't knocks on a great restaurant — they're the gaps that keep new families from ever finding you. Here's what we see today.
Only 81 Google reviews after 40 years
Four decades of happy regulars, yet just 81 reviews on Google. That thin review base is exactly what lets newer spots outrank a diner that should own the local breakfast search.
A basic Wix site split across two domains
A simple one-pager lives on both dairylandfamilyrestaurant.com and .net — and Google points customers at the non-secure http version. It reads “small and temporary” to a first-time visitor.
Daily specials live only on Facebook
Ed posts the daily specials to Facebook — but most customers never see them. The specials that should fill seats every day are hidden from anyone who isn't scrolling the feed.
No online ordering of your own
Grubhub and EatStreet take the orders — and keep the customer relationship. Every online order is a customer you can't reach again, because the app owns them, not you.
Missing the Breakfast Restaurant category
Your Google profile lists Diner, Comfort Food, American, Family Style, and Restaurant — but the one category that captures the exact breakfast search is missing. That's the search a diner should win.
The good news? Every one of these is fixable — and we handle all of it under one roof.
See our solutionsOur Solutions for Dairyland Family Restaurant
Same great diner — now findable, orderable, and unforgettable online. Here's how we turn each gap into growth.
Restaurant Online Ordering & Reservations
Customers order ahead for pickup and book tables right from your site — and the order, the customer, and the repeat business all stay yours. No app taking a cut, no app owning your regulars.
A real website you own, on one secure domain
A brand-true family-diner site with your name, logo, menu feel, and daily specials — on a single secure domain. Post a special once and it shows everywhere, instantly.
A Google review engine
Turn forty years of happy regulars into the review base you should already have. We make leaving a 5-star review effortless so new families see a diner that's clearly loved.
Google profile optimization
Claimed, complete, and optimized — including the missing Breakfast Restaurant category, so you show up for the exact search a Madison diner should win.
Missed-call text-back
During the breakfast and lunch rush, every missed call is a lost table or order. We text callers back automatically so they're never left hanging — and never call your competitor next.
Everything under one roof
Website, ordering, reviews, Google, and text-back — all in the Connect platform, with unlimited updates. Post a special once; it's everywhere. One local team on call, not five vendors.
A brand-true Dairyland website, ready to walk through today
This is a concept mock — not your live site — built from your real name, logo, menu feel, and daily specials. We can move forward with this design today.
Dairyland Family RestaurantMadison's family diner. Order ahead, reserve a booth, see today's specials.
Concept mock for presentation purposes — your real site would carry your live menu, ordering, and specials.
Imagine getting found on Google
This is the dream, told through one average Madison family — not a pile of spreadsheets. The numbers below are an illustration based on a typical order, not a guarantee of revenue.
One family. One weekly habit.
A family of four finds Dairyland on Google, comes in for a first visit, and the marketing brings them back. They become regulars — coming back about once a week. A realistic diner ticket for a family of four is about $47.
The tools that bring them back: Google and your online presence, email, text messages, online ordering, and a loyalty program. Win a family once — and they keep coming back.
We won't just stop at one new family a year
Say the marketing brings in 100 new families this year. Their first visit totals $4,700 — then they keep returning weekly.
Those are return visits — the same families coming back week after week, about 14 visits a day.
Now picture 500–700 new families
As you climb the local search results, that becomes ~600 new families a year — each returning weekly.
About 86 returning visits a day — the same families, week after week, because the marketing keeps bringing them back.
The cost of waiting
Every month you wait, those families are finding somebody else. The diner down the road is happy to take the breakfast search you should be winning. The sooner you're getting found, the sooner the weekly regulars start coming back.
It virtually pays for itself
The management plan breaks down to about $1.61/day. One extra returning family a week covers it many times over — so it virtually pays for itself, then keeps growing.
Illustration based on a typical order and average return rate — not a guarantee of revenue. Actual results depend on your market, menu, and engagement.
3 Steps To Get Started
Pick your setup, choose your plan & add-ons, then accept. That's it — we handle the rest.
Only the discounted pricing expires on Friday, November 20, 2026 — 5:00 PM CT. The proposal itself never expires — accept before then to lock in the discounted rate.
Choose Your Setup
Nice — Option A selected. Continue below ↓
Now Choose Your Plan & Features
Management Plan
Keeps your website up and live on the internet — with unlimited content updates per year*.
We're a local small business. We know all of our clients on a first-name basis — like having a digital team on call whenever you need us, without the high staffing cost.
Optional Add-Ons
Add what fits Dairyland. Selecting Connect CRM auto-includes Unlimited Events and Online Appointment Scheduling at $0.
Add-onConnect CRM
$99/mo- Customer & contact management for your regulars
- Reservation & follow-up scheduling
- Invoicing, billing & subscriptions
- Text & email campaigns for daily specials
Add-onUnlimited Events
FREE with Connect CRM- Schedule & promote unlimited events
- Auto-reminders so no one misses a seat
- Holiday brunches, specials, catering pickups
✓ Included FREE with Connect CRM
Add-onOnline Appointment Scheduling
FREE with Connect CRM- Customers book tables online, 24/7
- Automatic confirmations & reminders
- Fills seats during slow stretches
Add-onRestaurant Online Ordering
from $49/mo- Order ahead for pickup — you keep the customer
- Your menu, your branding, your relationship
- Reorders & loyalty built in
Add-onAI Virtual Receptionist
$199/mo- Answers every call during the breakfast rush
- Books tables & takes messages
- Never lose a customer to a missed call
Add-onSEO Keyword Boost
Deluxe $199/mo · Advanced $399/mo- Get found on more Google keyword searches
- Climb the local results over time
- Targets Madison breakfast & diner searches
Let's Get Started
Accept Your Proposal
Your selections are ready — finish on our secure accept page.
Only the discounted pricing expires on Friday, November 20, 2026 — 5:00 PM CT. The proposal itself never expires — accept before then to lock in the discounted rate.
Have questions? Contact our support team
Your local Wisconsin digital agency
We're a small local team — not a faceless out-of-state company. We know our clients on a first-name basis, and we're on call whenever you need us.
Local, on a first-name basis
Like having a digital team on call whenever you need us — without the high staffing cost. We pick up the phone, we know your business, and we live right here in Wisconsin.
One roof, unlimited updates
Website, ordering, reviews, Google, and text-back — all in the Connect platform. Post a special once and it's everywhere. And unlimited content updates keep your site fresh*.
Built to get you found
We help local businesses climb the Google results that matter — so new families find you first, not the diner down the road.
Meet Our OwnerBob Turner
Owner & Founder
Meet the owner behind Web Wisconsin. Tap to learn more about Bob and the team — opens in a new tab.
Meet Our Team
Behind every project is a small, dedicated Wisconsin team that knows your business by name. We're the ones who answer when you call or text, and the ones who keep your site running.
Call or Text: 608-596-5500
Frequently Asked Questions
Straight answers about working with Web Wisconsin.
Still have questions?
For anything else, reach our support team at WebWisconsin.com/support.